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Little Angel
Role
Senior Creative Lead
CONTEXT
This spotlight explores how visual identity can elevate the music experience for young audiences and their parents, helping children instantly recognise and connect with their favourite brands across platforms.
APPROACH
The goal was to reimagine and strengthen Little Angel’s visual presence through a more cohesive and holistic brand system across music streaming and digital touch points.
From early concept sketches through to art directing the final 3D renders, I led the creative development process to ensure the visuals felt emotionally engaging, recognisable and platform-ready across the wider brand ecosystem.
RESULTS
From tens of thousands monthly streams before the refreshed direction, it helped create a stronger audience connection and contributed to over 200k monthly streams on Spotify and Amazon Music each.
