Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
CoComelon can help. Design Campaign Showcase
Role
Senior Creative Lead
CONTEXT
There was a fair amount of negative and often misinformed public conversation around the brand. The concept aimed to positively reframe that narrative by focusing on how families were genuinely using CoComelon content to support everyday developmental milestones and family routines.
APPROACH
I drove and designed the complete redesign of the CoComelon website, leaning into the three core routines of potty time, nutrition and bedtime, guiding the project from concept through to launch. Partnering across multiple departments, I helped shape a brand-led, accessible and SEO-focused experience that supported the wider CoComelon can help campaign.
RESULTS
The project achieved a 98% SEO performance score and helped elevate the brand's digital presence during a pivotal moment in its evolution. Beyond the metrics, where views on YouTube went into the billions, it successfully fostered a more positive and authentic connection with families worldwide.
