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2D Design
Role
Senior Art Designer
CONTEXT
This page showcases many IPs that have been refreshed and or created from scratch, the idea here was to keep IPs such as Peanuts, Popeye and Polly Pocket up to date in today's world, re-designing classic and well adored shows for new generations. As well as creating brand new IPs such as Tiddlytubbies and Kiddyzuzaa Land which have grown into well admired shows on their own.
APPROACH
Here I was a very hands on art director and drew all the characters whilst working within art depts and managing mid and junior weight designers and liaising with senior leadership.
RESULTS
The mass appeal of these brands really stood out and was well worth all the hard work and effort across the board, all achieving millions of views on their channels on YouTube, Poly Pocket having over 1.42 million subs and the likes of Kiddyzuzaa Land an IP made from original content at WildBrain, where I created the characters, gaining ratings on IMDB of 8.3/10 with over 130k subs and episodes like Giant Muffin Monster reaching views over 5 million.
