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Blippi
Role
Senior Creative Lead
CONTEXT
This showcase features a range of campaigns created across the Blippi brand universe, including Blippi Job Show, the first original Blippi x Netflix series. As well as Blippi’s Vroom Vroom Vehicle Show and the Blippi Wimbledon Special that all encourage curiosity in children's development and learning.
APPROACH
Thinking about the brand as whole the idea was to create a bigger growing presence of Blippi and how he can spread imagination, curiosity and learning. I had the privilege of leading the branding and marketing design direction for the launch, including creating the logo title treatment and campaign asset development.
I led creative ideation, brand design and art direction, while creating and overseeing assets across multiple platforms including Netflix, YouTube, Prime Video, social campaigns and global live events.
RESULTS
The Blippi x Netflix series went on to achieve top-viewed status on the platform, reaching the number one spot in the Netflix's Top 10 and being watched by millions globally.
As for Blippi’s Vroom Vroom Vehicle Show and the Blippi Wimbledon Special, both of which achieved strong viewership on Amazon Prime and YouTube reaching audiences in the millions.
